The economic crisis has forced a wave of advertising proposals to migrate to the Internet, which represents a cheap channel where agencies can work safely with reliable measurements and substantial rates of return on investment.
81% of respondents to the survey by the Society architect data of Digital Agencies (SoDA), the panel of judges in this investigation, said they planned to invest the same amount in the Internet as they did in 2008.
More than 77% of traditional agencies are increasing the number of proposals for the Internet by between 1% and 29%, and a tenth of these are doing so by more than 30%, in addition to the positive figures provided by agencies specialising in digital, which state that their budgets will increase by 30%.
When asked if the crisis meant more work online, 36% of respondents answered yes and many said they expected the scope of online activities to be even greater.
"The economic crisis will accelerate the change in focus and the importance of traditional media," say the analysts hired by SoDA.