16 Technology and Social Media Insights for 2018

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Before planning your digital marketing strategy for next year, you should know these 16 interesting insights about technology and social media. Use this valuable information to optimize the reach of your strategy.

Socialnomics, founded by entrepreneur Erik Qualman, is a company specializing in social media and technology. In January of this year, they published a study about the main insights related to social platforms and some other weird data regarding technology.

Here is a summary of these really interesting data, which can be very how useful is cyprus numbers data useful to guide your strategy:

50% of the world's population is under 30 years old , gradually orient your strategy towards the interests of millennials.
Facebook and YouTube are the most important social media , with 2.167 billion and 1.5 billion respectively. Followed by WhatsApp and Facebook Messenger. Also, consider Instagram, LinkedIn and Twitter .
2 out of 3 people use social media as their main source of news , so you must offer authentic and quality information at all times.
93% of purchasing decisions are influenced by social media , the potential of these platforms for eCommerce is unlimited.
Video usage will account for 75% of mobile traffic in 2020 , so always include video marketing campaigns in your strategy.
Users' attention on social networks disappears after 7 seconds , you must optimize the headlines, images and content of your posts.
Seniors are increasingly using Twitter , so include them in your Twitter campaigns.
Every 2 seconds someone joins LinkedIn , this makes us think about the great potential of this network, share educational content and you will strengthen your brand.
The minimum age on LinkedIn has been reduced to 13 years , an excellent opportunity to attract an audience interested in vocational topics.
The most used hashtag on social media is #Love , consider including it in your next Instagram campaign.
Today's university students are not familiar with postage stamps . With this information, do you still doubt the importance of email marketing?
53% of millennials are practically addicted to technology , advertising aimed at them represents significant profits.
By 2021, Live Streaming will be a $70.5 billion dollar business , take advantage of its benefits as soon as possible.
Facebook has contracts with 700 brands that use virtual reality. Are you considering including it in your strategy?
Chatbots represent 30% of conversations on social networks , design yours and win more customers .
2.5 billion people use social instant messaging.
Each of these 16 insights offers valuable information for any digital marketing strategy. Analyze them in detail and extract the best ideas to implement in your plan today.