Choosing the Perfect Content Manager

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What to consider when hiring a content manager

What is the ideal profile for the role of content manager? We believe that a good content manager must have skills in various fields to successfully fulfill the role.

Some common characteristics that companies look for in the content manager profile are:

Excellent writing skills. This is one of the key skills of a content manager. As they are responsible for producing content , it is essential that they can create well-crafted and engaging texts that connect with the audience.
Ability to organize and manage time. Being organized, neat, and able to manage myanmar business email list time well to meet objectives is essential for a good content manager. As the tasks to be performed are many and varied (such as scheduling publications, organizing processes, coordinating teams, etc.), without a methodology it is impossible to carry them out efficiently.
Knowledge of analytics and SEO. A content manager must know analysis metrics and SEO techniques to promote the organic positioning of content. In addition, he or she must have the ability to identify what works and what doesn't within a comprehensive strategy. It is very important to train yourself continuously, since the world of marketing is constantly changing.
Technical SEO knowledge. The more technical SEO knowledge a content manager has, the better he or she will be able to carry out content marketing strategies. There are still companies that work with content written in HTML. For this reason, it is essential to have knowledge of CMS .
Social Media Knowledge. Knowing how to use social media practices is essential for a content manager. In many companies, those in this role must also carry out social media campaigns.
Knowledge of Inbound Marketing . Nowadays, inbound strategies are the most widely used on the web to attract customers. A content manager must have a deep knowledge of the sales funnel, the stages of the buyer's journey and lead generation.