Social networks: LinkedIn, Twitter, Facebook & Instagram

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What makes social media suitable for lead generation activities? Its direct nature and ability to connect people. In this regard, LinkedIn, Twitter and Facebook can be particularly beneficial.

LinkedIn, for example, is one of the most prominent channels. According to the company itself, four out of five users rely on this platform for business decisions, which makes it fertile ground for lead generation.

This social network offers a tool called Lead Gen Forms that allows you south africa business email list to capture potential clients using forms that have already been pre-filled with the profile data managed by the platform itself.

In addition, in 2020 it launched the Product Pages feature , through which you can collect references and reviews about products and services, and incorporate a personalized call to action , such as a demo request or a contact form.

Twitter, on the other hand, offers significant reach and highly personalized targeting. Thanks to the Twitter Business feature , a suite of marketing and lead generation tools can be put into practice.

Finally, Facebook is reserved for B2C lead generation and as a powerful strategy for B2B marketing campaigns. It also features a feature called Facebook Lead Ads that encourages data sharing between customers and companies.

Ads on this platform can be used to offer a multitude of lead magnets, including newsletter signups, forms, offers, coupons, trials, or product demos.