Who doesn't talk about social media these days? Internet users and advertisers alike are talking about it, wanting to get the most out of it. According to data from the online advertising network Adknowledge, there are 45,000 people developing applications on Facebook alone. A goldmine that brands still don't know how to take full advantage of, according to an article in Media & Marketing .
32% of the most visited pages on this social network have apps and its users in the United Kingdom spend between 4 and 5 hours a month on average using this service. But free access has to bc data indonesia come at a price and consumers are increasingly aware of this. A study by McCann shows that 79% of them are willing to accept advertising in order to keep the cost of these applications at zero.
Most brands opt for a mix of advertising and content, which can of course be attractive to the recipient. But be careful with this combination. “Any brand that goes to social media without clear intentions will end up generating bad comments online,” explained Tom Smith from EMEA.
Another obstacle companies face is having to create different ads for the variety of networks that exist. And if their intention is to unite the different fans spread throughout cyberspace, things get even more complicated. iPlatform has created a tool capable of solving this problem. Thanks to it, brands can support these dispersed followers under a single community, allowing them to exchange messages and opinions.
The agglutinating factor is not the only advantageous aspect of Facebook and its counterparts. Creating buzz on the network is also a good promotional resource. Interactivity is often the key factor in generating opinion. The article in Media & Marketing describes the case of the soft drink brand Oasis with its Cactus Kid as an example of success.
The drinks company launched a system in which MySpace and YouTube were complemented by television commercials and an application for Google Maps. Users faithfully followed and interacted with the protagonists of the commercial until the end of the campaign, developed by the digital agency Glue London.
Combining all of these tricks to make a concerted effort on social media could be the best strategy to deal with new and over-informed consumers.