Many websites that rank highly in search results use important keywords twice in their descriptions. When creating your description, it’s a good idea to use one within the first 50 characters and the second within the remaining 50 characters to make it compatible with both PCs and smartphones.
Make it clear that your description alone can help users solve their questions and requests. Users will only access information that they find valuable. Imagine the specific concerns of users based on their search keywords and reflect that in your description.
Do not include the same content as the title
Avoid using a description that is the same as the title, as it will make search results difficult to united states of america phone number resource read. In the first place, it is not recommended to use a description that is the same as the title, as search engines may not display it. If it is not displayed in search results, an automatically created text will be displayed, which may not convey the appropriate content to users.
Take a look at the meta descriptions of your competitors
If you don't know what to write, refer to the meta descriptions of websites that rank highly for your target keywords. There is a reason why they rank highly, so there should be a lot of things you can learn from them.