Once a call center, freelancer, or outsourcing company has a person interested in the company's product or service (a lead), they must pass the information about him to the active sales department. There, managers are set up to arrange a meeting with the potential buyer to finalize the deal.
Of course, only high-level professionals are capable of this. They must convey to the client the importance of a potential meeting, and describe further cooperation in detail as something necessary for him.
Employees in this area play a vital role in the successful scheme of building a sales department. Managers need to learn to follow the methods of implementation and determination of needs, and successfully apply them in practice.
If you manage to describe a twitter data package product or service in the most vivid and unusual way, talk about all the positive aspects and advantages over competitors, work through potential objections and bring the client to sign a cooperation contract, then the incredibly difficult work will be considered done. Managers must be very subtle psychologists to understand people's needs, dispel their doubts, and form the right impression of the offered goods or services.
Customer Service Department
He starts working as soon as the potential buyer becomes real. The department employees work with people who have already used the goods or services of the form. Their goal is to make the target audience return again and again. To do this, they have a specific sales plan (repeat), maintain their own database and develop unique methods of retaining and returning customers.
An account manager plays an important role in this process . This is a diplomatic employee who gently but persistently leads the client to subsequent cooperation again and again. The company should have such specialists, at least 2-3 people.
This three-stage conveyor organization has proven its effectiveness. What is especially good is that thanks to this method, employees do not compete with each other within the company, but each does their own job. This also saves the team from emotional, physical, and professional burnout.
The company's management will also like this system, because dishonest employees will not be able to take all the clients with them when they are fired. For the managers themselves, working in this format allows them to constantly be in search of new customers, without limiting them to contact with the same consumers.
Selecting sales channels
Source: shutterstock.com
The described conveyor organization assumes that each transaction is carried out in three stages. This accelerates the pace of economic growth of the company and increases sales volumes. Each department does its own thing, which generally brings more effect. Here we are also talking about optimizing expenses on employee salaries, because for each attracted newcomer an active employee will receive a sum greater than for an additional sale or repeat order.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement to