Weborama , a company specialising in measuring and optimising Internet marketing actions, has signed an agreement with AC Hotels, a Spanish hotel chain with a portfolio of 115 hotels in Spain, Italy and Portugal, to manage the analysis of all its online advertising campaigns as well as their monitoring and optimisation.
Weborama will thus take on the tasks of web botim data analytics and monitoring and optimisation of all the hotel chain's online advertising campaigns, thereby consolidating the provision of technological services in the tourism and hotel sector.
In the words of Abelardo Ibáñez, General Manager of Weborama in Spain: “With this new agreement, Weborama is positioned in the European market as one of the leading providers of technological services for the control, measurement and optimization of advertising investment on the Internet. Thanks to AC Hoteles, we are positioned as a leading provider for advertisers in the hotel and tourism sector such as Nh Hoteles, Hoteles RIU, Viajes Marsans and other sectors such as Banco Cetelem, Banco Sygma/Mediatis, Sacyr Vallehermoso, Burger King, Vital Dent, Veet, Maltesers, Grupo Afirma, RACC, L'oreal; and we also have the trust of major agencies such as Initiative, OMD or Zed Digital, among others.”
According to Ac Hoteles, "advertisers in the hotel and tourism sector value these services very highly, as we have direct access to information, which allows us to react and decide on the campaign in real time.