How to prepare your participation in the fair

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Travelling to an international fair without being prepared is more common than we think. Sometimes, we are overwhelmed by production times and do not have time to plan an effective participation strategy. Our hands start to get upset and our stress increases, but don't worry! With the following steps you will be able to correctly plan all the actions necessary to make the greatest impact.

1.- Set objectives and choose a fair
It's time to ask yourself the following questions:

What do I hope to achieve with the fair? Do I have sales objectives? How many contacts do I hope to make?

Setting SMART goals is key to measuring the success of your participation.
In addition, to choose the perfect fair you need to delve into what you brazil email list need the fair to have. You can ask yourself questions like:

Is it a sector-specific or multi-sector fair? Is it open to the public or is it only for professionals? How many editions has the fair been held? What country did the participants from previous editions come from? What activities will be held during the fair?

2.- Determine if your company is ready for export
There is no point in attending an international fair if you cannot close sales in other countries. Therefore, it is important to consider whether everything is ready for export. From transport logistics, laws and regulations, to contracts and negotiations at an international level.

- You may be interested in: How to improve the profitability of an industrial fair -
3.- Market analysis
Investigate whether your product is suitable for other markets and the level of competition we may have in target markets. You may need to adapt the presentation of the product to new environments.

4.- Beware of setbacks!
As with any journey and trip abroad, you may have to respond to unforeseen situations. To minimize the risk of setbacks, prepare product shipments, customs permits, travel insurance, etc.

5.- The stand: the main marketing tool at a fair
It is the main differentiating element in the trade fair space, so plan your design in advance. We recommend that you look for innovative ideas that respect the values ​​and styles of your own company. Also, if you are going to launch a product, it is important that the designers know this from the beginning and thus anticipate it in the design.

Keep in mind that the configuration based on the country and the type of fair will give you answers about what the stand should be like.

IMPORTANT! Don't forget about stand logistics.
You can set up your stand in your home country or wherever the fair will be held. In any case, choose the best option with information on costs and legal requirements.

6.- Plan your parallel marketing actions at the fair
Map out all the options you have to maximize the impact of participation and record your online and offline resources that you can leverage.