Experian CheetahMail, a global leader in email marketing services, and Nedstat, a leading European company in web analytics, have joined forces to offer a range of products based on the full integration of their products. Through this alliance, companies will be able to optimize the conversion rate of their online email campaigns by creating messages directed to their target audiences, based on data related to their habits and behaviors.
This partnership enables joint Nedstat and chinese overseas america number data Cheetahmail customers to gain real-time insight into the behavior of email campaign recipients once they have clicked through to the website. They gain valuable insights such as the number of emails sent, bounced, opened and clicked ratios. All of this can be monitored and analyzed directly in Sitestat in combination with conversion and website behavior. Using the simple drag-and-drop functionality, users can select groups of visitors who have not converted and send them back to the Cheetahmail Evolution service to resend a recruiting email to this qualified group.
“The integration with Sitestat provides a real advantage to our email services,” said Loic Dilly, Product Manager at Experian CheetahMail. “Our customers will be able to gain greater insight into the visitors who click through to the website. Even better, they will now be able to leverage data about these users’ behavior to optimize conversion rates on campaigns.”