Tools for your lead capture strategy

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In a marketing strategy , it is essential to use software. That is, programs that help you automate, create landing pages, study your leads, your data, reach more ideal clients...

There are many options available to you on the market. However, we are going to recommend three tools that we use at Connext and that we consider essential for lead capture and subsequent management.


Hubspot
A free CRM that combines a suite for marketing, sales and services. From this platform, you can create forms, landing pages, thank you pages, follow-up emails, pop-ups, CTAs, newsletters… All the marketing actions that usa email list will allow you to activate lead capture actions and convert your ideal clients.

By working with HubSpot, you save yourself the hassle of working with a large number of programs. You have it all in one!

Why do I need HubSpot? Get to know the complete suite of products for marketing, sales, and service: Download the Guide here.



LinkedIn Sales Navigator
An essential tool for your sales team. Thanks to LinkedIn's Sales Navigator, you can easily prospect your clients, improve your lead acquisition and capture rates, and of course, close more sales. If your salespeople are just starting to move in the digital environment, this will be very useful!

Want to make things easier for your sales team? Download the complete guide to Sales Navigator

Typeform / Surveymonkey
Thanks to these two tools, you can create surveys and launch them on social networks. Thanks to them, you will be able to collect data and information about your ideal clients (or users who fill out the forms).

In the case of Survey Monkey, if you work with HubSpot it is ideal, since they can be integrated. This way you collect all the Survey Monkey data in HubSpot.



5.Next steps in lead capture: Lead Nurturing
Lead nurturing is key to achieving more qualified contacts and increasing sales. After implementing your lead acquisition strategy, you must nurture them to make them move through your purchasing cycle. How? Through lead nurturing.






We hope that after watching this video you have been able to understand the importance of next steps in a lead acquisition strategy. It is not enough to just get them! You must also nurture, educate and train your contacts until they are qualified.

Another video that will be useful once you have finalized your lead capture strategy is this one: How to convert a lead into a client? A lead is a potential client waiting to be served. Find out how to convert them in this video according to the type and classification of lead.

Remember that in lead capture we can differentiate the following types:
Types of leads: cold, MQLs and SQLs
Lead classifications: Lead scoring and lead nurturing



6. Inbound Marketing focused on lead capture
Here is the million-dollar question: Is Inbound Marketing worth it? What results can I expect? And especially in terms of lead capture.

Well, Inbound Marketing is a strategy with medium/long term results. This means that the sooner you start, the sooner you will have results. It is also important to do things right… many mistakes can be made in the process, and these can lead you away from your goals.

My recommendation is to work with a specialized marketing agency from the start . That is, outsource some of your marketing actions to a specialized agency.

But what results can you expect? Check out this ROI estimation page, based on HubSpot data.

If you start your lead capture strategy or Inbound marketing with an average traffic of 300 visits per month and you capture 5 leads, following a content strategy with HubSpot you could grow in the following way: