Inquiry conversion is poor? You need to learn this differentiated thinking

[monira#$1244]

On March 31st, I conducted a training session in the company for Manmanlai customers from all over the country on "How to Improve Inquiry Conversion Rate" . During the operation of their website, these customers mainly encountered the problem of poor inquiry conversion.



After nearly 7-8 hours of face-to-face communication with customers, I found that many people's products are not bad. But in the process of communication, I found that the problem of many people is "homogeneity" .

As a business person, you must have copied some templates from foreign trade forums, such as this:



When responding to inquiries, many customers often make the mistake of quoting before understanding their needs. This can easily lead to customers not seeing your value, but only the price. Here is a common example:


Salesperson A: 1 million

Salesperson B: Sir, are you buying a house for yourself, for your parents, or for your children to live in? If it is for your own use, we have a 110-square-meter house for your reference. The algeria telegram number database advantages are... For parents, there is an 80-square-meter house with good air quality and a low floor...

If you were a customer, you would naturally choose B if the price difference was not much. However, the situation of many salesmen is similar to A, for example:

1. The responses to inquiries are too simple and too template-based, and the emails sent to customers are very homogeneous.

2. Quoting customers without understanding their needs, and just throwing the quotation to them as soon as they ask.

3. The email does not include any call to action, as shown in the following two comparisons:
No CTA: Any questions, please let me know.

Use CTA: All you need to do is reply this email and I will send you an analysis report.