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This is also thanks to the implementation of ChatGPT plugins that allow you to increase the potential of the chatbot . If you want to know our favorite plugins, we recommend this in-depth guide . Did you also know that an internal Amazon document was recently leaked where the company encourages its employees to adopt ChatGPT and leverage AI technologies? The paper is called “ Generative AI-ChatGPT Impact and Opportunity Analysis ” and illustrates 67 potential uses of ChatGPT within the Amazon ecosystem. These include generating code, writing marketing materials, and analyzing financial reports. Plus, one of Coca Cola’s latest advertising campaigns was partially powered by AI to cut costs, create more creative ads, and wow their users.

Coca-Cola® Masterpiece Instead, BMW used AI morocco b2b leads to analyze millions of data points, create predictive analytics about its users, and improve the design of its car. But above all, it has decided to enhance its customer care with the help of AI technologies. As we explain in AI4Marketers , leveraging AI in your marketing strategies means unlocking superpowers and having a second brain where you can keep all the information that would otherwise be impossible to memorize. The Age of AI Marketing: How Artificial Intelligence Can Supercharge Your Marketing Strategy 1 Marketing AI takes in information that would take a normal person hours to digest, processes it according to our requests, and executes our commands to provide output in seconds that would have taken us hours to work on.

Now that you understand how large companies exploit AI marketing on a daily basis, it's time to discover the main technologies applied in AI driven marketing... The main AI technologies applied in AI driven Marketing Today it is common to see large companies leveraging AI technologies to enhance their marketing strategies… But in practice, what are they focusing on? What are they investing in to improve, innovate, and empower their future? Marketing Automation Many companies are leveraging AI technologies to enhance, customize and innovate their Marketing Automation software. Thanks to these innovations, software is able to offer individual users personalized experiences, reducing costs, increasing ROI and performing real predictive analyses of your audience.