B2B Lead Generation Video Marketing. 8 tips.

[Dimaeiya333]

Many marketing departments have adopted video as one of the most important marketing strategies. However, creating an effective video is not so easy if we focus on making creative and direct videos. We have to forget about tedious and boring online briefings and presentations, this is not the most effective type of video in B2B .

Audience analysis and the objective of video marketing in Lead Generation

Video objectives and audience.

The first step, without a doubt, as in any strategy and Marketing Plan , is to be clear about the audience and establish specific objectives for our video. This will facilitate the development of a brainstorming session focused on the objectives.

Through your video, you have to show that you know the concerns of your sector and can provide solutions to their problems. It is a window for dialogue, a showcase for people to get to know you and an opportunity to continue growing as a brand, while also being an effective way to attract an audience and make that audience loyal. In your video, you must make yourself known in the language of your audience.

Show yourself as you are to generate engagement

Make live videos, show yourself as you are.

By following your objectives and seeking to solve the real problems of your audience, coo email address lists you will find the perfect content to make your videos. Talk about the things that are part of your knowledge, show the best way to solve the problems of your sector and the problems that concern your audience, rely on your knowledge, your success stories, your advice, etc.

original creative and different videos with value

Be original, creative and different.

Video is the opportunity to show what makes you different from the rest. Break the narrative and show your differentiating potential over your competition. The most effective videos in B2B are those that break with the usual discourses, those capable of attracting attention in a different way.

Control your time and your message to generate leads

Control the time.

Don't tell everything in one video. Make a series. It's better to give short messages that can be remembered separately than to recount all your experiences, knowledge and passion for your work in one video. With a series of videos you can be more specific about each service you offer and better enhance your attitudes and knowledge . Videos of less than 2 minutes that capture your audience's attention will create expectations about how you do your work and will enable your audience to be loyal to you in order to find out how you can solve their problems.