Connecting sales reps and prospects in real-time through chatbots

[Dimaeiya333]

Your organization is home to a wealth of knowledge. Share it.

If you've been preparing a workshop only to have the event canceled, your preparation can come in handy. Even if you haven't, your company is home to all kinds of experts with interesting things to teach your audience, and this is another great way to generate quality networking opportunities online.

An e-course doesn't have to be a digital extravagance. There are several ways, some significantly quicker and cheaper than others, to accomplish one thing.

Free email marketing courses
An easy way to run an e-course for lead generation purposes is to offer a course through a trusted email channel and promote signups to a landing page with targeted ads. Registrants will receive one email a day, or a week, for the duration of the course, with a lesson on the topic they signed up for. For example, check out our own content course. This requires little to no design or development resources and is apparently something you could try out for the next six weeks.




Free guides and manuals
Good old content marketing can also help you turn expertise into lead generation, if you create a share-worthy asset like a detailed manual or timely guide. Specialists often don’t have the time to sit down and create these, but a lot can be achieved through interviews with a ghostwriter and an iterative approach. Especially when working in an agile digital format (like this one).

Making live videos on social media
Live videos are often most effective for advertisements, behind-the-scenes looks, and product information videos. Use them in your social media marketing mix. Before you get started, we recommend focusing on the quality of the videos: technology, lighting, sound, etc. Promote your livestreams in advance and broadcast them at the same time each week.

Host webinars and video conferences instead of offline live events.

Webinars are used by 62% of B2B marketing departments, and on average, 20-40% of registrants convert into qualified leads, according to Ready Talk.




Using chatbots
What stronger indicator is there that a potential customer is thinking about you than vp communication officers email database when they are actively reading your website? It's time to start a conversation.

Your website is essentially your online trading post. It’s where people go when they want to learn more about your solutions or the problems you can help them understand and solve. These are the people who in the offline world would be showing up at your booth, ready to chat.

Smart chatbot technology can help you connect your business development reps with a potential customer when they visit your website and are more in reach. As they browse your product pages or customer stories, your rep can open a chatbox that appears in the corner of the visitor’s screen and offer them assistance, qualify their interest, nudge them toward a demo, or anything else that might be helpful to them and your business.

Measuring results
To make sure that your digital marketing campaign is delivering the results you are looking for, you need to measure them. In this sense, digital marketing is more precise than traditional marketing. Modern technologies are so developed that they allow measuring results very accurately. There are many tools for analysis such as Google Analytics , HotJar, etc.