While digital modernization is an attractive idea, not all companies benefit from appointing a leader to implement it. Before opening a vacancy for a CDTO position, it is worth making sure that the initiative will pay off.
Experts consider at least three cases when a chief digital transformation officer may not be needed:
Starting a new business
Most young companies initially dentist database follow trends and use modern technologies. In this case, immediately investing heavily in digital transformations is quite risky. It is better to postpone the introduction of advanced machine learning and data analysis tools until the company has taken a worthy position and is ready for renewal. Then it is worth considering hiring an experienced specialist to perform all the necessary tasks.
There is already such a leader in the team
Many domestic enterprises entrust CDTO functions to top innovation managers, development directors, IT department heads and other high-ranking officials. It is difficult to say whether digital technologies are being implemented at the proper level. Here it is necessary to consider whether the implementation of CDTO tasks is included in the direct responsibilities of the manager, whether he really pays attention to issues of technological modernization.
The company is already built on digital data.
It may sound strange now, but the emergence of such organizations in our country is very likely. There will no longer be a need to carry out digital transformation in them.
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Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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