What does a customer need to know before developing a website?

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To develop a website, the customer needs to define several key points that will help to implement the project more effectively. Starting with the idea of ​​creating a website and ending with its launch and promotion, it is important to have a clear idea of ​​what exactly is required for a successful result. We offer a detailed checklist that will help you prepare for website development, and the process will not turn into a search for content with constant postponement of the launch.

Answer these questions for yourself
Why are you making a website? What audience should come to your site? What does this audience want to get from the site? What do you want to get from this audience? Who are your competitors?
Ensure sales through the website Clients Find out prices Contact details Evaluate the structure and functionality of their sites
Get potential client's contacts Partners Place an order Attending the webinar
Inform your audience Employees Find out contacts Comments
Automate business processes Reviews
Prepare the material
Corporate identity. When developing a website, your how to use the rcs database for direct marketing company's corporate identity will be an important component. Make sure you have logos in various formats and resolutions, as well as a brand book indicating the color palette and fonts used. If you don't have this, provide the digital agency with samples of your design work. This way, designers will be able to give your website an appearance that matches the recognizable style of your company.

Company Description. There are a huge number of similar sites on the Internet that seem the same. To attract a visitor to your site, provide him with the opportunity to quickly and easily find all the necessary information. To do this, you should:

Identify your unique value;

Highlight your achievements;

Understand your strengths and weaknesses;

Identify your target audience;

Provide information about employees;

Describe production processes;

Tell facts about your company.

What do you offer? You need to know everything that will interest your client:

Product name;

Its value;

Why should I buy it from you?

Who is the product suitable for and who is not;

Differentiation from your competitors;

Prices and terms;

Successful cases;

Answers to frequently asked questions.

Photos and videos. To save time and money on redesigning your site, collect content in advance. Make sure that the content of your site photos matches what you want:

Sell ​​products - present them from different angles, on a light background;

Inspire confidence - show the production process, office or salon;

Tell us about the services - send before and after photos;

Attract employees - show happy and engaged colleagues.

Helpful information: Prepare answers to user questions in advance, such as:

Tariffs;

Payment methods;

Delivery methods;

Possibility of return;

Contacts and address;

Frequently asked questions.

Reviews: Sometimes you go to a site to read reviews and find that there are no comments from real users.

Why does this happen? The customer failed to get real feedback in time. When it came time to pass the information to the developer, it was decided to use generated texts so as not to leave the feedback section empty.

Can such sites inspire trust? No, so it is recommended to collect reviews from social networks in advance, ask users to record video reviews, leave ratings and comments.

Legal information. In addition to information about the company, products and services, a website often requires the placement of various documents. These documents may include details, standard contracts, commercial offers, licenses and certificates. For certain business sectors, such as developers, stores, clinics, there is a specific list of information that must be presented on the site. Developers must provide space for these documents on the site layout. Pre-prepared materials will significantly speed up the process of filling and publishing content on the site.



Technical part
Specify the necessary technical solutions that are needed for the site. These may be:

User's personal account;

Integration with CRM system;

Integration with 1C database;

Calculators;

Integration with marketplaces;

Call tracking;

Passwords and accesses.



Conclusion
We have identified key points that will help to implement the project more effectively. It is important that the customer knows the basic principles of design and functionality of the site, understands the project objectives and target audience, discusses technical details with the developer, takes into account adaptive design and SEO optimization.