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Until recently, Google didn’t allow advertisers to choose review management settings at the campaign level. But starting in April 2023, these settings will no longer apply to individual campaigns.
Instead, Google Ads now applies review management settings trinidad and tobago b2b leads at the account level. You can adjust these settings in the Content Suitability panel in the Tools & Settings menu. Here you can select an inventory type to apply to your entire account.
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Google Ads recommends using standard inventory, which contains all medium-risk content considered appropriate for most brands, allowing for broad reach. For example, if you want to exclude content that contains strong profanity or violence, standard inventory can help.
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Alternatively, you can choose to expand your inventory to maximize reach, or limit your inventory to enhance your brand reputation. Click the "Compare Stock Types" button to compare the three options side by side.
For more granular control, scroll through the inventory types panel and use the advanced settings panel to set exclusions. Note that only some exclusions apply to YouTube campaigns.