Establishing mutual links with relevant sites

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External measures
External measures are to create a structure that is easy for search engines to evaluate highly based on relevance to external sites. The aim is to increase the number of inbound links from other sites and improve their quality. Specifically, methods include setting up mutual links with highly relevant sites and operating social media.

A reciprocal link is when two websites have mutual links. In SEO, not only the r&d directors email leads content of a website is evaluated, but also its credibility and relevance from the outside. To get a high ranking, it is necessary to get inbound links and citations from other websites.

It is not enough to simply have a large number of inbound links; it is important to link with highly relevant content. Inbound links from less relevant sites are deemed malicious and can lead to lower search rankings. In order to set up high-quality, highly relevant reciprocal links with official websites, an increasing number of companies are running their own media.

Manage social media
Using SNS is also effective. It is said that links from SNS themselves are not affected by search engine rankings. The purpose of using SNS in external measures is to increase the number of visitors to your website. SNS such as Twitter and Facebook are easy to spread, so they catch the attention of many users. If the spread leads to further coverage on blogs and media sites, the ranking from search engines will increase.

The key to managing SNS is to provide content that users will want to share. Content that spreads easily includes useful information such as life hacks and content that appeals to the emotions of many people.