This article was co- belize b2b leads authored by Jerry Potter and Lisa D. Jenkins.
Reels have been a big part of Instagram for a while, but this is the first time we're seeing evidence that Facebook is all in on Reels rather than treating it as an afterthought.
Inspiration and Template Center
First, Facebook is adding an inspiration hub for business pages using the new Pages Experience or professional dashboards for profiles using professional mode. The hub helps marketers easily find inspiration for new content by displaying popular videos, music, tags, topics, and creators in one place.
facebook-professional-dashboard-inspiration-center
Additionally, if you open the Reels editor in the mobile Facebook app, you will now see a Template Center tab that highlights popular premium templates for well-performing reels.
Our Take: The value of the Inspiration and Template Center, especially if you’re a marketer managing multiple clients or wearing many hats, isn’t about following trends, but about asking for help to keep going when you’re creatively stuck. Maybe you're tired, recovering from a cold, or maybe you're at the end of a long day and really need to post something. Or maybe you have so many ideas in your head that it's hard to pin down one. Whatever the case, the Inspiration and Template Center can point you in the right direction.