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Examples of sales funnel for B2C segment
The sales funnel for the B2C segment has the following stages:

1. Attracting attention to the product - this could be advertising, promotion on social networks, participation in promotions, etc.

2 Interest - the buyer goes to the website, gets acquainted with the product on the website or in the office.

3. Choice – the buyer compares the product with similar products, evaluates its cost and quality.

4. Purchase - the buyer makes a decision to purchase and makes it.

5. Retaining the customer after the saudi arabia consumer email list purchase - the seller offers the buyer additional discounts, promotions, services in order to retain him as a regular customer.
How it looks like in the example of a driving school. school placed a banner, which was clicked by 10,000 people. 300 people called the number. 100 people signed up for training. Of those who signed up, 30 paid and started studying. Thus, the sales funnel conversion is 0.3% (30 signed up / 10,000 people saw the ad * 100).


The driving school has a shallow sales funnel, mainly because there are no repeat purchases here. However, those who have completed the course recommend the driving school to their friends, which encourages them to choose this company for training.


The customer journey of a driving school
Naturally, with each step potential clients are eliminated, and not all of them reach the end of the sales funnel.