#4: Combine interests with complementary goals

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To find your ideal customers, add affiliate characteristics to your target audience. For example, let's say you want to promote a customer relationship management (CRM) tool el salvador b2b leads to B2B decision-makers. You can select CRM software from the product interest list and select related options, such as Vice President and Director, from the job qualifications list.

linkedin-ads-interest targeting-combine interests with complementary targeting, leveraging job qualifications-Senior Vice President-14
When you combine interests with other targeting types, pay close attention to the logical structure of your audience. The example above uses the Narrow Scope feature to include people who are interested in CRM software and have relevant job qualifications.

Keep in mind that when creating an audience, it's best to avoid using the "narrow scope" feature more than once. As you build your audience, keep an eye on Campaign Manager's forecasts to make sure your audience is large enough to serve effectively. LinkedIn recommends an audience size of at least 50,000, but to be effective, you often need to target a larger audience.

After running some audience targeting tests, you’ll have a better idea of ​​what works and what doesn’t for your LinkedIn ad campaigns. This means you can start fine-tuning your audience and scaling your results.

If you have the budget, vertical expansion is the most effective way to grow your campaign. Of course, increasing your daily or lifetime budget for a successful campaign can help achieve more results.