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#5: Instagram Stories Product Tags
Instagram is currently argentina b2b leads testing a feature that appears to be aimed at improving in-app commerce — automatically placing product tags in Stories for items detected by AI.

Our take: Similar to product tags in feed posts, tags in Stories can be more valuable because Stories are often where your most trusted and enthusiastic prospects are. If your business uses Instagram Shops, the journey from discovery to purchase will be shorter because customers don’t need to exit the app to make a purchase. This use case is promising, imagine the ripple effect of automatically adding product tags to creators and customers’ content and mentioning your products in their stories.

Natasha Peirre is a video marketing coach, educator, speaker and creator. She hosts the Shine Online Podcast and teaches many courses, including Storytelling Strategies for Instagram Reels.

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