4. Relevance of the caption
What it is: A caption is the text that accompanies an image, usually below it. Captions can provide additional context, explain the relevance of an image, or highlight key information.
Why it matters: Users tend to scan images and captions first. A clear and relevant caption can increase user engagement, clarify the image's relationship to the page's content, and subtly reinforce keywords and topic.
How to optimize:
Write short, descriptive captions that relate directly to poland phone number the image and surrounding text.
If it makes sense, include a keyword or phrase related to the topic.
Captions should be user-friendly – don’t force keywords where they don’t belong.
Conclusion
Image optimization is more than just an attractive visual element; it’s a strategic element of SEO. By focusing on file names, alt text, file size, and captions, you help search engines better understand your content and improve user experience. With both users and algorithms demanding faster, more accessible content, image optimization plays a vital role in improving rankings.
Key findings:
Descriptive file names and alt text help search engines index and understand your images.
Compressed and appropriately sized images speed up page load times, a known ranking factor.
Relevant captions increase user engagement and provide additional topical context.
Continually audit and improve your image optimization strategy as part of your overall SEO plan.