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Just don't visually overwhelm the recipient with a subject line with lots of images. The idea is to use them only to liven up your email, for example, if you're going to talk about winter, you can use the snowflake. 8.- Utility Have you thought about writing a subject line that shows the usefulness of what you sell? You can try it, since it is an excellent way to indicate to the user from the beginning the benefits that they will obtain . Sometimes, brands make the mistake of showing a product or service without specifying what it is used for. Use the subject line to persuade them, such as: “ Did you know our drink contains vitamins? ”; “ Learn 5 ways to apply makeup with our products .” The idea is to attract potential customers through the benefits. 9.- Social proof Among this selection, there is also the social proof subject line, but what is this about? It is about showing your audience how popular what you sell is, through reviews or opinions from satisfied customers.


You can write something like: “ See why canadian colleges universities email list people prefer our products ” or “ 80% of our customers say they benefited from our service .” 10.- Urgency Urgent matter This type of issue goes hand in hand with scarcity, but they are not the same. While the latter produces fear of losing the opportunity to acquire the product, it is the urgency that makes you act without reasoning . Therefore, it is important that what you offer really interests the recipient. Write a line that evokes that sense of urgency, such as: “ Get it before it’s gone ”; “ If you don’t buy it today, it will be gone tomorrow ”; “ ATTENTION! Last day of our special offer .” 11.- Reciprocity The goal of reciprocity deals is to offer something small that the user will accept, opening the door to larger offers.