Prompt users to perform a specific action, such as "Click this link" or "Book a demo."

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A/B Testing
AKA split testing, this is an experimental method where you run multiple tests, changing just one variable at a time to see its effect. Marketers often conduct A/B testing to find out what type of emails are most effective, varying variables like subject line and design.

 

Bounce rate
The percentage of users who entered a page on your site and then left without viewing other pages or interacting with the page in some way (such as by leaving a comment).

 

Call to Action (CTA)

 

Drip Campaign
A marketing strategy in which a series of prewritten messages are automatically sent to customers over time.

 

Gated content
Very useful resources, such as eBooks or white papers, can be accessed by filling out an online form.

 

Lead Source
Where did you initially get this lead: The source might be dominican republic telegram number database someone you met at an exhibition, or they looked it up directly on your website, or something else).

 

Marketing Qualified Leads (MQL)
Prospects who have shown interest by engaging with your brand and may eventually become customers through lead nurturing.

 

Permission Marketing
A form of marketing that allows viewers to opt-in to receive marketing offers and announcements from brands.

 

Opt-in/Opt-out
When an organization asks users for permission before adding their personal information to a mailing list, they can opt in ("Sure, why not") or opt out ("No, thanks").

 

Sales Accepted Leads (SAL)
MQLs that have been passed to the sales team, who have gone through them and confirmed that they are worth contacting.

 

Sales Qualified Leads (SQL)
Sales reps qualify leads through phone or email interactions.

 

SPF/DKIM Records
Both Sender Policy Framework and DomainKeys Identified Mail are two forms of email authentication required in your marketing automation setup to ensure that your marketing emails are not blocked as spam.

 

Tracking Code
A small piece of code embedded in a website can analyze web traffic and user activity.

 

Traceability Analyzer
Ability to track incoming web traffic from emails and advertisements, as well as internal traffic throughout your website.

 

Unique User (UU)
Individual users who visit your website. You typically track the number of unique users who visit from a single IP address at your company.

 

Workflow
A range of tasks that can be automated in some marketing automation software.

 

Check out our extensive list of marketing terms and familiarize yourself with all the lingo you need to know here: 2021 Marketing Terminology Guide

 

 

Problems Marketing Automation Can Solve
 

Not enough sales leads
Low quality leads passed to sales
Failure to effectively reuse past leads (lead nurturing)
Inefficient sales activities
The system and rules for data utilization have not yet been established