When answering the question of what marketers do, their duties speak for themselves. They work with a large amount of information, performing tasks such as collecting and processing data, analyzing it in depth, compiling reports, and developing recommendations.
With the help of special analytical tools, consumer behavior, changes in demand, the state of the industry, the state of the competitive environment, the product itself, the effectiveness of advertising campaigns, the impact of economic and political transformations on the productivity of the organization are studied.
The goal of such deep analytics business owner database is to improve the ROI indicator, which provides an understanding of the success of the business taking into account investments in it, as well as obtaining reasonable recommendations for forecasting and adjusting marketing activities.
Brand managers
What do brand marketers do? They manage trademarks and control all processes associated with them. In order for the brand to be recognizable and not lose popularity among the target audience, the specialist develops a strategy, develops the idea, values and advantages of the brand, implements an identity (logo, slogan, color scheme), is engaged in promotion, analyzes the results.
Product Marketers
These specialists are engaged in the promotion of certain products or services. They research market changes, define and study the target audience, organize promotion channels and launch certain strategies.
What do product marketers do? These specialists plan the launch of new products, study consumer interests, and develop a unique selling proposition.