This occurs when you have an incorrect email address

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If your clients have positive experiences, learning experiences and do not feel deceived, you will achieve the retention of subscribers to your Email Marketing campaigns. 5.- Bounce rates Bounces also involve keeping track of your lists and subscribers, evaluating the delivery rate. There are 2 types of bounces: Soft bounces : These are when your messages do not reach the inbox due to failures or non-permanent situations, such as simple connection or interface errors. If you have a high frequency of soft bounces, your recipients may be temporarily out of service. Hard bounces: These occur when the brand receives a definitive response from the destination server, indicating that the message cannot and will not be delivered to that destination address. Too many hard bounces are a clear sign that your subscriber list is outdated and therefore not meeting the campaign's objectives .


You should be aware that some people register petroleum manufacturers email lists corporate email addresses that become unusable after years. It may also happen that you change your email address for personal reasons. That's why you need to make sure you keep in touch with your subscribers on a regular basis to keep your lists 100% up to date. If these bounces are high, there are a high number of bad emails. Either because they may no longer exist or because mistakes were made when subscribing to a list. In turn, these hard bounces could also be due to Anti-Spam Filters: if you see an abnormally high number of bounces after a campaign, it may be a sign of such a filter. You must be vigilant in order to overcome these obstacles and retain your email subscribers. 6.- User cancellations Prioritizing metrics means focusing on getting more conversions than opening rates.