Top 10 Food Influencers

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Food influencers in Spain are becoming increasingly popular, offering their followers a variety of recipes, cooking tips and experiences around local and international gastronomy. The relationship with their communities makes them an interesting showcase for companies that want to promote or publicize their products on social media. Get to know the 10 influencers who are building strong communities in this niche market and find the ideal one for your strategy through influencer marketing.


Key points
Influencers have a significant impact on the food and beverage industry as they can be seen as experts, increasing credibility and consumer trust in the products they promote.
Identifying the most suitable gastronomy and cooking influencers for your strategy will allow you to increase the reach and positioning of your brand.
Meet the top 10 Kolsquare food influencers on TikTok Spain 2023 who are creating strong communities with high engagement and participation .
Who are the most famous influencers in Spain?
Generally speaking, when we talk about famous influencers in Spain we think of profiles that have millions of loyal followers and have developed various collaborations with brands such as Marta Díaz with 3.3 million followers; Dulceida with 3.2 million followers or María Pombo and her 2.8 million followers on social networks.

In the niche of cooking, meals, recipes and general well-being, profiles such as:

Alex Chia @cocinaconchia
Amaya Mendez @amaya_fitness
Delicious Martha “the Eat girl”
Carlos Rios @carlosriosq
Blanca Garcia-Orea @Blancanutri
Juan Llorca – @juanllorca
Laura Lopez Pinos – @lauraponts
Auxy Ordonez @healthydesserts
Alex Chía has a legion of hundreds of admirers that has led him to reach one million followers on his Instagram account, captivating the public with his creative and delicious recipes; Amaya Méndez , also on Instagram, has more vice president software email database than 322 thousand followers, being a reference in this niche; Delicious Martha “the Eat Girl” with more than 1 million loyal followers shares sweet and savory recipes with her audience.

Carlos Ríos, the famous nutritionist who shows off his knowledge of the world of "realfooding", has also managed to connect with audiences on Instagram, gaining more than 1.6 million followers with his recipes, such as roasted eggplant with burrata, based on real food. And speaking of nutrition, we also have Blanca García-Orea , a Clinical Nutritionist who also has a Master's degree in Human Microbiota, and offers her more than 892 thousand followers on Instagram, recommendations for well-being through food.

Juan Lloca , director and founder of the cooking school for adults The Wholesome Kitchen , also strives to improve people's nutrition. In his early days, he worked in kitchens, some of which were even awarded Michelin stars, but along the way he discovered his passion for nutrition and children's nutrition. Today he has more than 429 thousand followers on Instagram.

Laura López is a very prominent influencer in the world of gastronomy, due to her skills as a stylist, cook and content creator for brands. Today, she is followed by more than 449 thousand people on Instagram.

Finally we have Auxy Ordóñez @postressaludables , an Argentinian who put down roots in Spain and today has more than 252 thousand subscribers on YouTube.

Many of them have achieved success on platforms such as YouTube or Instagram and in some cases have also begun to migrate to TikTok.