The structure and order that tell your story

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1.- Everything communicates Everything communicates: personal branding newsletter Understanding that everything communicates is something you should keep in mind when creating a personal brand newsletter. It's not about the content of the communication itself. It's about the ideas, emotions and sensations you evoke. It's not about the " what ", but about the " how " . With this in mind, try to have a holistic view of what your email should look like. From the subject line , which will be the one that will give you a good opening rate, to the last of the calls to action that you include. All elements should be fully studied so that you reflect the image that you really want to give of yourself: The tone with which you write and address your audience. The predominant colors in your emails must be consistent with your brand image.


The type of images and visuals you include.2.- Personalization yes, falsehood no Gonzal D'Ambrosio NewsletterA common mistake in personal brand newsletters is trying to create such a good pharmaceutical companies email list image for the public that it ends up not representing the essence of the sender at all. For this reason, it is not advisable to personalize emails with the goal of telling users only what they want to hear. It's all about being yourself, using the best you have to attract your true audience. Otherwise, you'll attract followers who don't really like you. They've only come to you because they've formed a false image of who you are. You have to personalize your messages, but never try to personalize your brand values . 3.- Establish a frequency of shipments Charuca email marketingPlanning a frequency of sending your personal brand newsletter is practically an obligation.