Marketing Psychology: Influencing the Way People Think

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Over the past few decades, neuroscience research has shown that more than 95% of our purchasing decisions occur subconsciously. This means that the vast majority of the time, we are not aware of our decision-making process and are not guided by logic or rationality. We make snap decisions based on feelings, intuition, and external factors that influence our cognition.

In order to be successful in marketing and sales, you have to understand your audience. You have to understand how they think, how they react to different messages, and how to connect with them on a human egypt telegram number database level. In this article, we’ll get familiar with the field of neuromarketing and explore some key psychology principles that can be directly applied to your business.

Table of contents
1. Maslow’s Hierarchy of Needs
2. Dell’s Cone of Experience
3. Baader-Meinhof phenomenon
4. Principle of movement paralysis
5. Decoy Effect
6. Loss Aversion
7. Mutual Benefit
8. Social Proof
9. Manipulating the senses

1. Maslow’s Hierarchy of Needs

Maslow's Hierarchy of Needs, theorized in 1943, is the framework traditionally used to understand the order in which humans are motivated to satisfy each of their innate needs and desires. As you can see in the pyramid diagram below, he categorized the drivers of motivation into 5 stages: psychological needs, safety needs, love and belongingness, esteem, and self-actualization. In this theory, Maslow claimed that people must satisfy basic needs, at the base of the pyramid, before they can move on to focus on higher-level needs. In other words, people must first satisfy their basic physiological needs, such as water, food, and shelter, before they can start to worry about anything else, such as employment or freedom.