One of the biggest challenges for brands using

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While creator licensing, as just demonstrated, offers numerous benefits to both brands and creators in the influencer marketing space, there are also some potential challenges and legal considerations to be aware of. Below are some of the key challenges that both brands and creators face when using creator licensing:

creator licensing is obtaining the necessary permissions. This requires each creator to grant the brand access to their account , which can be time-consuming and difficult to automate. If creators are also new to the concept, they may need help setting up a Business Manager account. Despite the streamlined onboarding process, the brand may still need to coordinate multiple calls and emails to get the necessary approvals.

Creator licensing is all the rage in the industry right now, but with this push comes, of course, the risk of oversaturating audiences with repetitive content. For this reason, it is important to choose the right partners whose followers match the brand’s ideal customer. Additionally, creatives must feel comfortable with the brand they are working with so as not to overwhelm their audience with too many promotions.

When brands run ads through their ad account, creatives may not have full insigh vp manufacturing production email database t into how their content and brand is being used. This lack of oversight highlights the need for trust and open communication between the brand and creatives. By fostering a healthy partnership , brands can ensure that influencers feel comfortable using their content and maintain a successful working relationship with creators.

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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.