12 Inbound Marketing tips for banks

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The intensity of the banking sector's willingness to digitize its services shows the competition to attract customers using automation and personalization of banking. If you want to be a digitalized bank that is always at the forefront of financial services trends, it is important to consider these 12 Inbound Marketing tips for banks.

1. Big data

The databases that these institutions have accumulated benefits of reaching overseas chinese consumers in europe over time are the source of the evolution of the business pattern. To these grouped data have been added those obtained through other means, such as those that arrive through social networks, which may be unstructured or semi-structured, they have to be organized to obtain the necessary meanings to increase the presence of this type of service.

2. Marketing strategy

Bank marketing has traditionally focused on the product, but now the consumer sets the tone, and their needs define where and what service they want. An example of an appropriate application of Inbound Marketing for 100% digital banks is Banco Original .

3. Define the right customer

Bank users know their needs, research and compare services. The basis that determines this user is not only the price, but also the solidity, trust and proven banking experience.

4. Website

Although banks tend to maintain the loyalty of their customers, this is not guaranteed. Therefore, it is very necessary to facilitate their navigation on the site, provide them with all the information and answers they seek and always be aware of the improvements that can be provided to them in the online service.

5. Blog

A simple way to bring financial institutions closer to the public and a proven tool for obtaining leads is the blog; articles ranging from teaching young people about finances to how to ensure their old age, including the benefits of the services provided, written in an enjoyable and understandable way, generate interest and create a sense of solidarity.

6. Social networks

Of course, the recommendation obtained from users, via Facebook or Twitter , has become a powerful way to obtain leads, there are even institutions such as @Bankinter that through its Twitter account inform about quotes, debt and risk premium.

7. SEO

Being on the Internet means that potential users of financial services can find you and, more importantly, locate you before other banks. Therefore, the urgent task is to improve the positioning of the website in the organic search engine.

8. Ebooks

The publication of user guides and statistics with financial information, in the form of an ebook, seeks to encourage users to register and turn them into multipliers through their social networks.

9. CTA

Appropriate calls to action on content pages allow the user to appreciate the importance of the offer, making them feel the desire to complete the form.

10. Lead

It is very important to characterize the leads according to the type of user who arrived at that landing page . Banks offer many different services and the post-form contact must be highly personalized.

11. Measure

They must analyze, quantify and compare results with the estimates provided in the marketing strategy. Some metrics could be: Lead traffic, conversion of leads to customers, cost per lead and per customer, among many others.

12. Mobile applications

The rise of apps in the banking business continues to grow significantly and many banks already have their own. Mobile applications such as “Fintonic” are proof of the increase in the use of online banking.Inbound Marketing for banks

Banks are betting on online services, and those entities that have had the vision to enter this world have a huge advantage over their competitors. However, it is never too late for those that have not yet done so, and financial institutions that are now moving in this direction have inbound marketing for banks an invaluable ally with which to enter or improve their participation in the digital market and thus attract, recover or expand their client portfolio.