2. Set up attribution for your campaigns

[shaownhasan]

Here are some different ways you can set up attribution for your campaigns:
Use analytics platforms: Google Analytics, social media tools and e-commerce platforms monitor user behavior and conversion data. Define conversion goals and funnels to comprehend a user’s path from engagement to purchase.
Create UTM parameters: Add Urchin suriname b2b leads Tracking Module (UTM) parameters to your URLs for different marketing campaigns to find where traffic comes from that leads to conversions. This lets you track sales to specific activities or channels that people engage with.
Generate unique promo codes and affiliate links: Generate unique promo codes or affiliate links for specific influencer engagement campaigns. When customers use these during their purchase, you can directly attribute the sale to a code or link.
Gather feedback with customer surveys: Ask customers questions in purchase surveys about the factors that influenced their purchase to get qualitative and quantitative insights into how engagement affects purchasing behavior.
Here’s how you can use attribution to understand campaign costs and returns over time:
Integrate with your CRM: Integrate your customer relationship management (CRM) system with your engagement and sales data to understand how customers interact with your brand and how engagement leads to purchases. For example, Sprout’s integration with Salesforce enables you to gain a comprehensive view of your customer touchpoints.
Use multi-touch attribution models: Use multi-touch attribution models that allocate credit for a sale across multiple touchpoints to get a comprehensive view on how different engagement activities contribute to sales.
Understand your cost per lead: Collectively calculate the cost per lead (CPL) of any leads generated by your influencer campaigns or posts to understand the total cost of your campaign compared to other marketing methods. If you’re more focused on awareness, consider cost per mile (CPM). You’ll factor these costs into your final ROI equation.
Segment and analyze audience behaviors: Classify your audience based on how much they interact with your product. Track the sales performance of each group to see if users who are very engaged are more likely to buy.