How the sales team can contribute to the content strategy

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In order for the objectives of a digital marketing campaign to be met in a timely manner, adequate communication between the different departments of the company is required. Therefore, the sales team is a fundamental piece to meet the expectations projected in each period. Each of the elements that comprise it can contribute in a valuable way to the content strategy to boost profits, satisfying the needs of the audience.


10 ways your sales team can collaborate on content marketing
1. Working together. The sales department must invariably work with the 99 acres database creative team (writers, editors mainly) so that the goals of both reach a common point. This should not sacrifice the independence of each area, of course. But such cooperation should be reflected in concrete courses of action to follow after answering the following questions:

–What content is appropriate for each type of audience?

-Which ones have generated the best results in previous periods and how can they be updated to attract more audiences?

2. Strategies based on audience behavior. The sales team is an expert in the behavior that the client displays under certain circumstances. In this way, they will contribute to designing marketing tactics after carefully studying how each reader or potential client reacts to various stimuli, which range from well-crafted advertising phrases to the way they accept and enjoy each type of multimedia content.

3. Pay special attention to the know-explore-feel attracted-buy process. This equation represents the ideal path that any company wants its customers to take. For this to be satisfactorily fulfilled, both sales and creative departments must provide the knowledge and work necessary to develop content strategies that help achieve this goal.

4. Is the content engaging enough? While the writer and editor are the ones who create and refine high-quality information, it is the sales team who will be responsible for adding that extra touch so that each blog post, video, infographic, ebook or shared image generates the necessary interest and invites the reader to learn more about the company.

5. This is the team that will create the FAQ section. This is undoubtedly an important part of any business website, as it is where customers and Internet users in general resolve each and every one of their questions. At the same time, this allows them to stay longer on the page and therefore explore more of the options offered to them.

6. They help maintain a balance between quality content and content that the public likes. Since the main objective of Digital Marketing is to sell and at the same time affirm the company's presence on the Internet, this should not be done by sacrificing good taste or resorting to cheap strategies to achieve success. Again, collaboration is important to find the balance between prestige and sales power.

7. Promoting the work done. Well-crafted content is of no use if it does not reach the right audience. Therefore, an important task of the sales team will be to help promote the efforts of the creative team.

8. Design a glossary of terms on the website. Adding this element will be useful for visitors, as it will help them to thoroughly understand the particular information offered to them. In addition, it contributes to raising the ranking of the content in search engines.

9. Creating lead magnets. Free content offered to Internet users, such as e-books, exclusive videos, offers and promotions, or free months of a specific service, is the work of the sales staff and serves to encourage the customer to decide to learn about the rest of the content.

10. Create custom content. The creative and sales departments will also join forces to create information targeted exclusively at a specific customer. That's why it's important that the brainstorming process flows naturally in order to design compelling and powerful campaigns.

Each content strategy will multiply its good results thanks to the active participation of the sales team. Each valuable idea can materialize into outstanding information that someone will search for and find on the Internet. This will be the starting point for undertaking successful strategies for each product or service.