With 50.1 million followers, Salt Bae is also worth mentioning . His audience is mainly male, with a strong interest in sports and fitness at 49%. He has a good credibility score on Kolsquare, at 76, and an average engagement rate of 1% on posts and 1% on reels. His EMV is €220,158K for posts, €1.01M for reels, and €110k for stories, Salt Bae’s audience niche is beneficial for brands in the sports and fitness field.
8. Georgina Gio
Georgina Gio ’s audience of 44.5M followers is predominantly male, with a strong interest in sports and fitness at 43%. She has a good credibility score on Kolsquare with 76 and an average engagement rate of 7% for posts and 2% for reels. Her EMV is €502.5K for posts, €1.19M for reels and €251k for stories, highlighting her potential for brands in the sports and fitness niche.
Bruna Marquezine has 43.7 million followers on Instagram, which puts her in 9th position. Her audience is mainly female, with a strong interest in friends and family at 34%. She has a good Kolsquare credibility score of 81 and an average engagement rate of 1% for posts and 0% for reels. Her EMV is €150.3K for posts, €178.2K for reels, and €75k for stories.
10. Virginia
With 41.7M followers, Virginia is the last of the top Instagram influencers in 2022. Her audience is mainly female, with a strong interest in beauty at 26%. She has a high credibility score on Kolsquare at 80 and an average enga chief of vp and training email database gement rate of 6% for posts and 3% for reels. With an EMV of €406.2K for posts, €1.38M for reels, and €203k for stories, she has high potential to reach a large audience and drive significant engagement for brands.
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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.
As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.
Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.
9. Bruna MARQUEZINE
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