Overall, the main advantage of AMP is the improved user experience on mobile devices, as we are in the mobile era and that will not change overnight.
On the other hand, loading speed will always be positive both on Google's side and on the user's side, and this can translate into greater traffic and positioning for the website.
Benefits of implementing AMP
AMP-benefits
Similarly, there are certain benefits that AMP offers to web pages as indicated below:
Pages load instantly on mobile devices
As a result, the bounce rate will be reduced as people will no longer have to wait for pages to load.
Considering that a one-second delay can reduce conversion rates bahamas whatsapp resource by 3.5%, according to Akamai research , this is a very important feature that no marketing expert can ignore.
Much better Google ranking
It’s clear that Google prefers pages that load faster, especially AMP pages. This means that when people search for a specific query, if your page is faster than your competitors’, it will rank higher in the search results and thus, users will be more likely to access it.
We recommend that you evaluate the speed of your website with Page Speed Insights , an excellent tool provided by Google that will allow you to see your page's score on mobile.
Better tracking of your users
Every marketer needs to keep track of their audience to know how to adapt to their behavior and preferences.
AMP provides you with tag manager analytics that allow you to track clicks, conversions, visitors, new visitors, returning visitors, and other important data.
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