How to change your Universal Analytics to Google Analytics 4

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That's why many marketing solutions have an onboarding process to learn how to use them the right way. Of course Google knows this, and that's probably why they communicated this change in advance - more than a year in advance...

This way, everyone who uses Google Analytics at work can “onboard” to the new Google Analytics 4 platform and use everything it has to increase results in 2023, or even this year.

Now that you know how important it is to change your GA3 to GA4, follow the steps below.

1) In the administration area, look for the "Property" column. Then, look for "GA4 Setup Assistant" and click on the option.


2) On the next screen, you'll see an option to south korea phone number list create a new GA4 property and then another to connect to an existing GA4 property. Since we're assuming you're about to launch Google Analytics 4, click "Get Started" and then "Create a New GA4 Property."


After that, the change will be complete and now there are three things you need to consider:

Your historical data will not be in GA4, so you will also need to retain the Universal Analytics property to analyze older data;
Only basic settings will be copied, which means if you have custom goals or filters, you'll need to set them up in GA4;
New measurement features will be automatically added to your GA4 property, such as scrolling, outbound link clicks, embedded videos, and downloaded files.

Customers today are more conscious about protecting their privacy. They don’t want all their personal information and data to be available without restrictions. Big companies, such as Apple, have already taken action on the matter. The new IOS 15 update in September 2021 launched Mail Privacy Protection, which sparked a lot of speculation on how it would affect email marketing practices.