Challenges of automating your influencer marketing strategies

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The creative aspect of a campaign can hardly, if ever, be fully taken over by software. After all, that is precisely your strong point: innovative and creative thinking that you can multiply by working with influencers.

The drafting and monitoring of contracts and other agreements with your influencers cannot be controlled automatically either. After all, you should always negotiate prices on a case-by-case basis. Read Kolsquare's Quick Guide to Negotiating Prices with Influencers.

You should also be careful about letting AI software manage the interaction on your social media accounts. Over-engagement, inauthentic comments, and fake followers stand out . This can cause you to lose credibility and permanently damage your brand image. Once your reputation is tarnished, it’s a long and arduous road to regain the trust of your target audience. Lastly, automated engagement also goes against the spirit of influencer marketing: authenticity and transparency.

How process automation can help you with your influencer marketing
If the benefits of automating your influencer marketing campaign did not exist, this article would not make much sense. Google Ads are particularly well suited for automated handling. An email campaign can also be automated later if it has been carefully thought out beforehand. For this, there is a very useful software that automatically supports an email flow and thus saves you a lot of work.

Even the selection of influencers can be optimized through automated processes . With Kolsquare 's complete solution you can easily identify the right influencers for your campaign. Kolsquare's database includes over a million KOLs from 180 countries with over 5,000 followers on Instagram, TikTok, Twitter, Facebook and YouTube. Our search engine allows you to find the right influencers for your audience using specific filters. In addition, with the so-called credibility score you can quickly identify fake influencers .

Once you've found the right influencers for your campaign, you can easily create an agenda with tags, preferred profiles, and personalized comments using our software. You'll never have a better overview of your contributors.

In addition, Kolsquare's solution makes campaign management effortless and saves time. Kolsquare's service starts with email contact, continues with sending collective reports and ends with managing the progress of your campaign. You can also activate the campaign for your employees on a project basis.

Campaign performance can also be easily measured . Kolsquare crea r&d directors email database tes comprehensive reports on the KPIs you care about every day: number of influencers, social networks mobilized, target audience addressed, content generated (posts, stories, videos, etc.). You can export them with a single click in different formats such as PPTX, MP4, CSV and more, while adding custom links with your logo.

Similarly, you can automate analysis for influencer performance on Instagram and TikTok. In just a few clicks you can create statistics and save a lot of time. Download the Kolsquare Chrome extension for free now.

Find the balance between automating and personalizing influencer relationships
Automation, as mentioned, can help save resources and therefore time and money. The only question here is finding the right balance. So, first of all, it is important to identify what exactly you need. As with any campaign, you should be aware of what you want before launching it . Once you have a clear definition of your goals, you can research what tools you need to carry them out. For example, do you want to work more efficiently? Then look for help in the form of software like Kolsquare .

Influencer marketing without data is hardly imaginable today. Therefore, you should consult data when researching and hiring influencers. Target group identification includes, for example, the location, gender, age and interests of the audience you want to reach with your campaign.

Read also on Kolsquare's blog: Data-Driven Influencer Marketing on TikTok : How to Find the Right KOL!