1. Understand your target audience

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As a first step, you need to understand exactly who your target audience is . Who do you want to reach with your campaign? Who is following you already, and what are your followers interested in (so far, and besides your products)? Only by knowing your community will you know what to focus on for your next campaign and who to work with.

An analysis of customer feedback can also be helpful . This will give you direct feedback about the product or service you offer. What was the reason your customers bought the product or used your service? What problems might you still be experiencing? Of course, this can sometimes be unpleasant, as weaknesses are rarely remembered. However, deficits are there to be learned from. So do it.


– Customer reviews

– Complaints and bug reports

– Wishes for new features and services

– Satisfaction with customer experience

– Questions/Requests


Integrate feedback into your marketing strategy and optimize your processes.

2. Compare and observe the competition
Knowing your competition is just as important as understanding your target group precisely. Use analytics tools to understand the key characteristics and demographics of your target group and customers. Who do your competitors work with and on which channels? How do your direct competitors interact with their audience?

Kolsquare's Listening tool helps you compare and monitor up to ten competitors and vp manufacturing production email database their respective selection of influencers. Request a free demo today and schedule a meeting with our experts.

In the Kolsquare blog we explain what benchmarking is on social networks and how you can use it as a strategy.

3. Identify influencers
Kolsquare's database has over 1.5 million influencers, divided into different categories. You can choose between social networks, by city or by area of ​​interest and identify new partners .

In addition, the Kolsquare Discovery tool provides you with data on their demographics, engagement rates, reach, or credibility and authenticity. This is indicated by the Kolsquare Credibility Score. A score of 100 determines the audience quality and engagement of each profile in the Kolsquare database. This number tells you how to evaluate the content and seriousness of influencers. This article also explains how to unmask so-called fake influencers .

Kolsquare calculates the credibility score based on the percentage of real accounts in relation to followers of each KOL. Historical data is also taken into account for the credibility score. To do this, the technology evaluates profile photos, biographies, number of contributions and the ratio of followers to following.