If you’re constantly scrambling for new post iraq business email list ideas, try turning your best performing posts into templates. By using a tried-and-true post formula, you’ll save time and replicate your success without recreating the wheel.
Let’s look at Paramount+ posts as proof this method works. First, as you can see on X (formerly Twitter), the streaming network hooks their audience with an engaging question or statement, then pairs the copy with branded hashtags, compelling calls to action (CTAs) and video teasers of their upcoming shows.
On TikTok, Paramount+ uses a slightly different formula, while maintaining their templated approach. They post nostalgic video clips from famous old shows streaming on their platform, and pair them with copy relevant to today’s pop culture.
To create your template, identify which of your posts generated the most awareness or engagement. With an analytics tool like Sprout’s Post Performance Report, you get a unified view of all your social networks, so you can see which posts performed best with your audience across channels. Narrow in on the key components of your best performing posts, and use them to build your templates.
Sprout Social Post Performance View
2. Recycle your content
Repurpose, repurpose, repurpose. As Olivia Jepson, Sprout’s Senior Social Media Strategist shares, “Not everything needs to be net new. Consider creatively repurposing content that others teams in your organization have created for social or putting a new spin on social content that has performed well in the past to fuel your calendar.” When copywriting for social, identify successful content your brand has created for other channels, and tailor the message for social networks.