However, today's brand owners are also facing different challenges: including how to ensure that physical stores are as convenient as online stores; using customized recommendation content to provide a personalized shopping experience; and ensuring that the consumer experience is full of fun, in line with the transformation of the retail industry from pure shopping to retail entertainment. trend. This article will explore how to use AI technology to provide a more immersive and intuitive shopping experience.
Digitalization is a critical first step in the transformation of physical stores, including posting QR codes in stores, installing smart mirrors, or setting up AR/VR counters . However, such digital methods often only add interest to physical stores, but fail to truly integrate physical and online channels, as well as the data generated by these two channels.
Through AI technology, corporate merchants can further integrate physical and online stores to provide a seamless shopping experience. Appier uses AI-driven solutions to integrate first-party data owned by bahamas phone number data companies, including customer interests, preferences and shopping profiles across all channels, to instantly present tailored content to consumers. In your past experience, have you ever chosen a top online and then tried it on in a store? Or are you looking for a top with a similar fit or design after trying it on in the store? With AI technology, the above situations can be easily solved. Consumers no longer need additional equipment and can enjoy the convenient experience brought by cutting-edge technology by using their smartphones.
Another advanced application example of OMO (Online-Merge-Offline, virtual and real integration) is to try on clothes virtually, which can almost completely eliminate the barriers between the Internet and the physical world. As long as the virtual avatar is set according to their own appearance conditions such as height, body shape and size, consumers can immediately "try on" the clothing to see if it fits. The above-mentioned experience is not just a 2D effect, but a 3D three-dimensional presentation. Through AI algorithms and sensors, multiple photos of the product are taken to create a 3D virtual image, giving consumers the same sense of reality as if they were actually trying something on in a store.