Enhanced brand visibility and reach

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Influencers earn their titles by garnering thousands or millions of engaged fans. When you partner with an influencer, you get instant exposure to their audience, boosting brand awareness. There are benefits to working with popular influencers. Still, a Q1 2024 Sprout survey of 2,000 consumers shows that a third of participants say an influencer’s follower count doesn’t impact their likelihood to engage. For example, nano and micro-influencers tend to target niche audiences but have higher engagement rates because they have strong relationships with their followers.

Increased credibility jordan business email list through association with trusted influencers
Influencers strengthen brand trust because consumers have confidence in their recommendations. Partnering with one can enhance your brand’s credibility through association and help encourage people to try your brand. According to The 2024 Influencer Marketing Report, nearly half of all consumers trust influencers just as much as in 2023, while close to 30% trust them more.

For example, influencer Kyshawn Lane (@weeklyhomecheck) is known for his home maintenance content. Since people trust his expertise, they’re likelier to trust his product recommendations. In this sponsored post with Lysol, he recommends adding the brand’s sanitizer to their laundry routine.

An Instagram Reel from influencer Kyshawn Lane (@weeklyhomecheck) for an influencer campaign partnership with Lysol.

Improved audience engagement and interaction
People follow influencers because they’re relatable, and according to our influencer marketing report, they align with their values and seem authentic. Influencers are highly skilled at driving social media engagement, so partnering with them can get more people talking about, liking and sharing your brand.