Instagram Content Statistics for 2022

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Pew Research Center data also shows that 59% of users are very active and log on daily, 38% even several times a day. However, the app is not a popular source for news. In fact, 42% say they do not trust Instagram as a source of information.

With 201 million users , India leads the global audience chart, ahead of the United States (157 million) and Brazil (114 million). The Asian country is also Instagram's fastest-growing market, with 16%.

Instagram's commitment to video content is evident in its usage data, as nine out of ten users watch videos on the app weekly.


RivallQ found that overall engagement rates, which are 0.98% per post across all in canadian cfo email database dustries in 2021 , have dropped by 25% in 2022. Influencers achieve a higher engagement rate of 1.42%, which in turn far exceeds those of Facebook (0.19%) and Twitter (0.04%).


RivalIQ Chart

With five posts a day, influencers achieve a retention rate of over 70% and for accounts with less than 100,000 followers, images in stories outperform videos in reach. In fact, 91% of users watch videos on Instagram weekly, so again, a video marketing strategy is important.

Although Instagram Reels are becoming more and more popular, we must not forget the importance of stories , which have a high power of interaction . 500 million accounts view Instagram stories every day and 58% of users say they would be more interested in a brand after seeing it in a story.

Even though brands’ Stories completion rates have only increased by 1%, from 85% to 86% in 2019, it’s still a remarkably high percentage to take advantage of. For example, the most active brands post 17 Stories per month. This shows that frequency has increased overall.

Stories also remain a lucrative business for Instagram, with the app generating a quarter of its ad revenue from them — Instagram is expected to make $16 billion in net ad revenue from Story ads in 2022. So, think of Instagram Stories as a standalone social network whose posts need just as much attention as those in your regular feed.

Save time with the Kolsquare Chrome extension , you'll have all the statistics of influencers' profiles and their audience on Instagram and TikTok . Also, why don't you tell us which statistic interests you the most, which percentage surprises you the most or which knowledge will influence you the most in future campaigns? We're looking forward to sharing it @kolsquare.

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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare se