The Basics of Free Giveaways for Influencers

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As the influencer sector grows, so do the fees of (macro)influencers. For many brands, collaborations are no longer affordable. Gifting can therefore be a strategy to increase brand awareness. Read more about this tactic and everything you need to consider on the Kolsquare blog.

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Freebies seem tempting to everyone at first, because who isn’t happy with a little attention? But just like personal gifts for family and friends, the gift should be well thought out. Freebies are certainly an interesting marketing strategy to increase brand awareness , but they need to be carefully thought out and planned. Although some macro-influencers can now charge $20,000 for a post and are consequently less interested in free product samples, freebies are still an effective strategy to find true fans and turn them into brand ambassadors.

Read about three ways to turn influencers into true brand ambassadors on the Kolsquare blog.

If your brand sends samples or free products to selected influencers, this has many advantages. On the one hand, you get valuable feedback on your product and, on the other, reusable user-generated content. First, we'll explain what other opportunities exist, after which we'll outline what you need to consider when running your giveaway campaign.

What is the free gift?
Logical and almost self-explanatory, free gifting describes a marketing strategy chief vice president marketing officer email database in which you send selected people, for example celebrities or influencers, a free product from your brand. Typically, the reward is a mention of the product and your brand in a post or story.

This can be seen as a way to reduce marketing costs, as you don't have to pay a high price for the content . But while your brand will of course have to invest first, the return on investment is potentially very high. Especially with micro and nano influencers, free gifting is a strategy that pays off, as macro influencers are now inundated with requests for cooperation and gift boxes.

Advantages of free gifts for influencers
Depending on your budget, who your target audience is, and the type of product your brand sells, freebies have many advantages as a marketing strategy:

As mentioned, it will cost money, but the investment will be much lower . In addition, sampling your product can initially create genuine loyalty and also close collaboration in the long term. By simply giving away the products, influencers can form their opinions in a completely unbiased way and, consequently, create authentic and organic content. Feedback should also be taken very seriously.

By promoting your products, you also show transparency and create a better understanding of your brand . At the same time, you are not entering into a contractual cooperation. This way, both your brand and the influencers can find out whether there is interest in a longer-term, even contractual, cooperation.