What are the best tools to find influencers in 2022?

[Dimaeiya333]

find influencers in 2022?
Nowadays, there are many tools that help you run successful influencer marketing campaigns. Identifying the most relevant influencers for your brand can be a time-consuming task when you decide to do everything at once. Fortunately for professionals, over the years tools and solutions have been developed to make the task more fun and, above all, to save you precious time. With all these platforms out there, it is not always easy to find your way around and know which one (really) best suits your needs. That is why, through this article, we offer you a comparison of the five main players on the market. Let's get started.


Kolsquare
1. Identify influencers
You may have already felt lost in the face of the vast number of influencers present on the various social networks. Kolsquare allows you to identify the most relevant KOLs ( Key Opinion Leaders ) for your brand , in particular thanks to its keyword search tool (but that's not the only thing, as we'll see below). The goal? To allow you to be sure to select the profile(s) that are most in line with your brand, your sector and your strategic objectives.

Kolsquare gives you access to its entire catalog of international content creators, which includes almost 2 million profiles . Each of these influencers has communities of +5K followers and more and are located in 180 different countries . In Kolsquare's technological solution, you can find a lot of information about KOLs, especially regarding the specificities of their audiences: who are their followers? Where do they come from? What is their average age? What are their interests? All this valuable information will be very useful in selecting profiles whose subscriber communities really correspond to the expectations of your target customers.

A credibility score is also given to the different influencers. The aim of t it directors managers mailing lists he latter is to give a score out of 100 to each profile that assesses the quality of its audience and its engagements. In other words, this "score" is the percentage of followers that corresponds to "real people" (i.e. not robots or fake followers). To establish the credibility score , Kolsquare takes into account several factors: profile photos, bio descriptions, number of posts and proportion of followers.

Kolsquare also has a free extension for Chrome , thanks to which you can check the statistics of the KOL profile you are looking at in real time (all of this, directly from your navigation on the social network in question). The extension is now available for all Instagram and TikTok accounts .

2. Campaign management
You can also create campaigns and group activated KOLs together to compare their performance at a glance . Thanks to the platform's built-in messaging tool , you also have the possibility to send grouped emails to your different activated profiles , which can be very practical for sharing campaign briefings, for example.

Kolsquare also offers the possibility of sharing campaign management among your different collaborators . This is an ideal option if your team has several people working on the same influencer marketing campaign.