The 8 TikTok KPIs you need to know and follow in 2022

Dimaeiya333 · Post by **Dimaeiya333** » Tue Jan 21, 2025 5:42 am

TikTok is one of the fastest-growing social networks. In a very short time, it has become one of the most used apps worldwide, especially by Generation Z and millennials (but not only). With over 800 million active users per month, the short video platform is more attractive than ever for advertisers from all sectors. In this dynamic, it is now necessary to know the key KPIs of TikTok to really succeed on the network. Today, Kolsquare experts give you an overview of the key indicators that you need to know and master to fully benefit from the power of TikTok. Here we go!

How can I access TikTok statistics?
Before we get into the nitty-gritty, it’s worth asking who can access statistics on TikTok. Well, almost anyone. At least, anyone who has a TikTok Business account . According to TikTok , these accounts offer “ creative tools that allow businesses to think like marketers but act like creators .” You can therefore access a number of statistics about your account once you’ve moved up to the “Business” category.

The procedure is quite simple and quick for those who have not yet taken the step:

1. In your profile, click on the three small dots at the top right. This will take you directly to your account settings,

2. Then click on “Manage my account”,

3. Go to “Update Business Account”,

4. Click “Continue” and choose your Business account category.

Now you can benefit from all the statistics that TikTok offers (and there are many). Let's now look in more detail at the main KPIs that you need to track and master on the social network in 2022.

The total number of videos published
Although it may seem basic, the number of videos posted is an indicator that should not be overlooked on TikTok. In fact, the number of videos posted is often correlated with the growth of an account , provided of course that the content is engaging and the audience finds it interesting. The total number of videos posted also gives you an idea of the overall activity of your account: is it very active and does it offer a lot of new content every day?

The average recommendation for peak performance on TikTok is to post 1-4 videos per day depending on the platform itself . Therefore, it is useful to see what the total number of videos posted by an account is, to better understand its production rate, creativity, and consistency.

The reach of each post
If you’re using TikTok to promote your brand, one of the first metrics you should keep an eye on is the number of views on your video. Every time your video is watched for at least 5 seconds, it counts as one view on the soc payroll directors email database ial network. The total number of views on your videos shows that your strategy is working, that people are watching and engaging with your TikTok content – or, on the contrary, that you need to change your approach and content to reach your target audience in a lasting way.

To access these statistics on the total number of views of your videos, you can go to the “Overview” tab where you will be able to view and analyze the statistics for the last 7 or 28 days or choose a custom date range.

When we talk about the reach of a content (also called R each ) , we refer to the total number of unique people who have seen your content after having published it during a given period of time.

Reach gives you an idea of how famous your brand and its TikTok account are. So if your brand's goal on the platform is to increase awareness, one of the things you need to focus on is increasing your reach.