Influencers will have to make a shift to the metaverse: a new way of communicating and creating engagement with their co

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The arrival of the metaverse brings with it a whole new market to conquer. Brands will have to adapt to this new world by marketing digital products. The luxury, beauty and fashion sectors have been the first to carry out this transformation by producing digital products in the form of NFTs – NFTs, which should represent 10% of the revenues of these industries by 2030.

Gucci, for example, has already begun its digital transition by using the metaverse as a marketing channel. Last year, the luxury brand collaborated with Roblox to host an online version of its Gucci Garden event , which is usually held in Florence. By recreating the festival’s setting and its flagship products in-game, the brand reached over 20 million users and sold thousands of digital bags for Robux (the game’s virtual currency) – some models were sold for over $4,000 (more expensive than a real Gucci bag!).

But the real revolution comes from the great change in what a society is in the metaverse. As we have already said, Web 3.0 is based on the principles of decentralization and individual ownership . Thus, by buying a brand's products, the user owns a part of it and becomes a kind of shareholder.

The new role of influencers
As the metaverse is based on the principle of individual ownership, one of the key changes for influencers will be their relationship with brands. Since everything purchased in the metaverse is wholly owned, influencers are likely to own a portion of the brands they promote. In this way, they are more likely to promote a brand whose values ​​and interests they share, rather than simply promoting its merits in exchange for a commission.

However, with the arrival of the metaverse, traditional influencers will have to face new competitors: virtual influencers , or meta-influencers. Just like Ai-Ailynn , an artificial intelligence and well-known influencer in the Asian market, reached an estimated value of almost 14 billion dollars after becoming the face of AIS, the largest telephone network in Asia.

More than 150 virtual influencers have already been identified in 2021 , and this number is expected to increase in the coming years with the democratization of the metaverse.

The emergence of new media for influencers
Aside from the appearance that an influencer will adopt in the metaverse, vp audit email database the revolution in the world of influencer marketing will be noticed in the means by which they will be able to reach their community.

So, thanks to the metaverse and augmented reality, the craziest things are possible. A beauty influencer could invite herself into her fans' bedrooms to give them makeup tips. A food influencer could appear in her followers' kitchens to help them prepare delicious meals. A travel influencer can invite her followers to live out her latest adventures with her.

As you can see, the metaverse offers countless possibilities, both in terms of communication and influencer marketing.

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