New features of social media – November 2021

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While TikTok and Instagram are innovating in social shopping, Facebook is redoubling its efforts to shake off its dated image. Social shopping, audio, multi-collaboration... Social platforms are on the move! Here's a quick rundown of what's new.


New Instagram Features
Desktop Publishing
Until now, the desktop version of Instagram was reserved for simple viewing and sending private messages. Now, publishing posts on the platform is possible from a computer. Good news for content creators who can now do everything from a single tool: edit their photos, edit their videos and publish them on Instagram.

Collabs, a new creative possibility
Can you share the same content on two Instagram accounts in just a few clicks? It's now possible thanks to Instagram's Collabs mode. The names of the two accounts appear at the top of the post or Reel. The content, however, is distributed across each of the two accounts, to their respective audiences.

Link stickers, for everyone
Another of the new features on Instagram that many users of the platform have been waiting for: the possibility of sharing links in stories . Until now reserved for accounts with more than 10,000 followers, this function has been extended to all accounts. For brands, as well as for content creators, it is an opportunity to redirect to a web page, for example.


New Twitter Features
Twitter Spaces
Following the example of Clubhouse or Facebook's Live Audio Rooms, Twitter is also positioni vp facility manager email database ng itself in audio , a format that seems to have a great future. A new Twitter feature, Twitter Spaces, are voice conversations between users of the platform with at least 600 followers. Spaces allows users to talk or join a conversation to exchange and react on a specific topic.


Sphere Chat App's community offering
Twitter wants to strengthen the community aspect of its platform and acquires the messaging app Sphere to take a step forward. In the area of ​​messaging , things are getting stronger. This service allows event guests to get in touch via chat. Communities are created based on each person's affinities and the organizer can easily chat with participants.

New Facebook Features
Live Audio Rooms
Facebook Live Rooms are now available in all countries where Facebook is present. Facebook Live Audio Rooms are places where users can interact with other users directly from the platform . Each participant can intervene by raising their hand or simply adding a reaction. Live Audio Rooms are accessed directly from the Facebook News Feed; the user can listen to a podcast while continuing to browse the social platform.