Full-network marketing is the only way for today's enterprises to transform and build brands

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From the era without Internet to the era of clicks and then to today's touch era, we can say that we have witnessed the subversive expansion and great changes of the Internet on enterprises and the market economy in the past 20 years.

The continuous improvement of technology and concepts in the Internet era has provided opportunities for the upgrading and reconstruction of various enterprises, and also brought new challenges and opportunities for enterprise development. One of the most critical difficulties is the real application of network marketing: although large enterprises and groups have relatively sufficient marketing funds budget, it is increasingly difficult to obtain ideal marketing ROI data under the increasing cost of network marketing; and for small and micro enterprises or start-ups, due to their own limited conditions and resources, they cannot carry out online marketing activities on a large scale. The greater constraint is that professional and real network marketing talents are scarce in today's market. It is even more difficult for small and micro enterprises and start-ups to have funds and strength to attract real network marketing talents to enter, so it is even more "castles in the air" to compete effectively with large enterprises in the market.

Therefore, it can be characterized as follows: Today, the network jordan telegram number database marketing problem facing most domestic enterprises is how to bring high ROI marketing effects under the premise of controlling costs through reasonable use of funds and resources. It can also be understood in this way that whether it is the transformation and upgrading of "Internet +" enterprises or the transition from "IT to DT era", they are all fundamentally restricted by the way of upgrading the enterprise's network marketing. If today's enterprises cannot achieve the two-way "upgrade" of their own marketing strategies and enterprise marketing talents, then the path to economic transformation and upgrading will face huge threshold challenges.

In the past 20 years, the network marketing environment and technology have undergone major changes. In the early days, Internet marketing was quite cheap compared to other traditional marketing methods, and it was also sought after by enterprises. Post bars, forum flooding, QQ group marketing, blog marketing, EDM advertising email push, etc., do not require enterprises to have too much capital investment, and the methods are single, requiring mechanical repetition of manpower. In the early days, when Google and Baidu coexisted, the cost per click (CPC) of paid marketing was as low as a few cents, and even some individual words were a few cents. But as time goes by, with the gradual development and the formation of monopoly trend, the cost of online marketing is getting higher and higher. The cost of various marketing channels is increasing several times every year. The cost increase is shocking. Until today, online marketing is no longer synonymous with cheapness. Any rough paid marketing investment can no longer bring satisfactory ROI data to enterprises.